• Visitors - number of unique visitors on your website

  • Engaged Visitors - number of unique visitors who saw at least one notification

  • Engagement Ratio - ratio of users who visited your website and saw at least one notification

  • Impressions - number of times your notifications have been viewed (7 day unique impressions)

  • Hovers - number of visitors who hovered your notifications (7 day unique hovers)

  • Clicks - number of visitors who hovered your notifications (7 day unique hovers)

  • View & Submit Form - number of visitors who saw at least one notification and filled a form

  • Hover & Submit Form - number of visitors who hovered a notification and filled a form

  • Click & Submit Form - number of visitors who clicked a notification and filled a form

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