We charge based on monthly unique visitors, not impressions.
Even if you don't show notifications - we still count and track actions on your website so you always have the latest, freshest social proof to show.
Same applies when a single visitors views 100 notifications - still counts as one visitor on your plan.

A unique monthly visitor is anyone who visits one of your website pages with our snippet in the last 30 days. A visitor may initiate several sessions and view multiple pages, but they will still only be counted as a single visitor as long as they didn’t delete browser cookies or used a different device or browser.

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