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Goals - Measure ProveSource ROI
Goals - Measure ProveSource ROI

Use ProveSource goals to measure your conversions and ROI, just as you would with analytics tools

Yosi Dahan avatar
Written by Yosi Dahan
Updated over 4 years ago

ProveSource has several built-in (and automatic) trackers for Google Analytics, Mixpanel, Amplitude and others.
But it's still not the easiest way to measure your social proof impact, performance and ROI.

Goals FTW!

Overview

What is a goal?

A goal is the action you want people to complete on your website. For example, your goal may be to get more signups or for a visitor to make a purchase.
Goals include a dollar value, to give you an estimation of how much money was made on your conversion page.

Create Your First Goal

Required details you need to create a goal:

  1. Goal Name - In this field, you give your Goal a name. This is something that will be used internally by you, to understand what this goal is all about. For example, "Signups", or "Product Purchase".

  2. Goal Value - this will help you track the average revenue made from conversions.

  3. Goal Completion URL - To track your goal, you need to specify the URL of the page (or just a part of it) a visitor sees immediately after completing an action. For example, you could set your thank-you page URL a visitor sees right after signing up for your newsletter or webinar.

Conversion Window

Goal conversion window is 7 days, this means once a visitor interacts with a ProveSource notification (view, hover or click), and completes the goals (conversion) some time in the next 7 days - these interactions will be counted toward the goal.

Conversion Unique Count (Timeframe)

Goal counting is unique per 7 days, meaning when a visitor completes a goal 3 times in 7 days (for example makes 3 purchases on your ecommerce store) - we'll count this conversion once.
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If the visitor converts again after 10 days - then we will count him again and "block" him for 7 more days.
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Track Goals Using Code

Want to dynamically track your goal(s) using a small code snippet, just like the "conversion tracking" code Facebook has?

  1. Create your goal.

  2. Click the edit button, and you'll have the option to enable the code tracking option as shown below.

  3. Copy the tracking code.

  4. Save the changes.

  5. Now you can use the tracking code in your website.

Check Your Snippet!

Make sure ProveSource is installed on your conversion page as well.
​We won't be able to track your goals or conversions if ProveSource is not installed.

Glossary

Here are the terms you need to be familiar with when it comes to Goals:

  • Views - how many notifications were viewed on the way to completing a goal

  • Engagements - how many notifications were hovered or clicked on the way to completing the goal.

  • Engagement Conversions - how many goals were completed after at least one engagement (click/hover) with a notification, i.e. ProveSource driven conversions.

  • Conversions - number of goal completions (how many visitors landed on you goal completion URL), this is the total number of conversions you've had regardless of ProveSource.The dollar value represents the revenue made from all conversions.

  • Conversion Share - the ratio of Engagement Conversions to Conversions, the percentage of goal completions that were driven by ProveSource.The dollar value represents revenue that ProveSource had an impact on.

  • Conversion Rate - the number of Engagement Conversions divided by the number of notification views

Examples of how it all works:

  • Every time a visitor lands on your goal completion URL - we'll increment the goal conversions counter.

  • If the visitor viewed 5 notifications, hovered 4 and clicked 2 before completing the goal:

  1. goal views will increase by 5.

  2. goal hovers will increase by 4.

  3. goal clicks will increase by 2.

  4. goal click conversions will increase by 1.

  5. goal conversions will increase by 1.

This lets you easily see if we're capturing your goals correctly and in the same breath lets you see if ProveSource notifications impact your conversions.
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Are goals required?

No, but we highly recommend setting at least one goal to see how many of your conversions can be attributed to ProveSource social proof notification.
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