A key reason that we buy comes down to how popular we think a product is. We’re magnetised to the hottest trend, the latest release, the new game in town.

The thing is, it’s often the case that customers browsing your site have little to no idea which products are popular with other shoppers – and that’s a problem because knowing what’s hot and what’s not can influence purchase decisions. Seeing that a product is popular increases feelings of urgency and FOMO (‘fear of missing out’) – both of which are compelling triggers according to behavioural psychologists.

One of the most powerful marketing tactics you can use is social proof – the proven notion in behavioural psychology that we look to what others are doing to help us in our decision-making.

There are many effective ways you can leverage this to improve the your e-commerce performance, but a key one is FOMO. You’ve probably heard this used in reference to Millennials, and with good reason; FOMO has caused 68% of millennials to make a purchase. The more popular a product feels, the stronger the sense of urgency a customer will feel to have it for fear that they’ll be missing out if they don’t.

This is where ProveSource has the ability to help and influence your visitors.