It doesn’t matter which corner of the globe you look at, people are looking for the same thing — social acceptance.
We have a desire to fit in with the rest of the crowd which affects our lives in a variety of ways, including our online behaviour.
Social proof is a very powerful psychological concept that many companies leverage in their marketing. It’s the positive influence created when someone finds out that others are doing something.
ProveSource harnesses social proof by helping businesses turn website traffic, sales, and data into relatable insights their customers can see. We give online businesses that busy-store feeling to entice other visitors to come and see what all the fuss is about.
Because who trusts an empty store? Same goes for website.